Reactivation efforts?

Many therefore of his disciples, when they had heard this, said, This is an hard saying; who can hear it?

When Jesus knew in himself that his disciples murmured at it, he said unto them, Doth this offend you? What and if ye shall see the Son of man ascend up where he was before? It is the spirit that quickeneth; the flesh profiteth nothing: the words that I speak unto you, they are spirit, and they are life. But there are some of you that believe not. For Jesus knew from the beginning who they were that believed not, and who should betray him. And he said, Therefore said I unto you, that no man can come unto me, except it were given unto him of my Father.

From that time many of his disciples went back, and walked no more with him.

Then said Jesus unto the twelve, Will ye also go away?  –  (John 6)

A fairly famous scene in the Bible.  Jesus lets people leave and abandon his movement. He gave the twelve that same option. Should we be concerned with holding on to everyone? How much effort should the church place in reactivation and retention efforts?
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